March 26, 2025
Build a Strong Sales Foundation: How To Sell the Top 5 Promo Categories
No matter if you’re new to selling promo or a seasoned pro, make sure you’ve mastered the basics. We’ll walk you through how to sell the five most popular promo categories so you can maximize your sales and deliver clients their most sought-after products.
#1: T-Shirts
Accounts for 17.3% of overall promo sales, per ASI®’s 2024 State of the Industry.
The quintessential promo tee is the bread and butter of client branding needs. Make sure you have an assortment of popular styles ready to present to clients that speak to common buying preferences. For example, heavyweight T-shirts are currently trending and offer a relaxed, fashionable fit, while T-shirts made from eco-friendly materials will speak to the rising demand for sustainability. You’ll find all of these styles and more at Radix Branding Solutions (asi/80256).